DESIGNING DIGITAL PRODUCTS SINCE — 2017
RAJI
KELUSKAR
I’m Rajeshwari Keluskar (Raji) — a multi-disciplinary designer with 7+ years of experience, driven by curiosity. Currently building products at Rebel Foods, previously at Lollypop Design Studio & HFI
SCROLL
Mastering the art of strategically nudging pixels and words to build intuitive, human-centered products across banking, IT, telecom, supply chain, and cloud kitchens—with an insatiable curiosity to dive into even more domains in the years ahead.
I like to untangle messy workflows, & design experiences that just feel right. With a knack for sustainable design, I strive to blend strategy, with a touch of creative logic to build products that work—while always learning, refining, & pushing for better. Onwards & upwards!
Senior Product designer
Rebel Foods - Mumbai, India
2021 - Present
Optimized inventory interfaces using real-time data, reducing waste and boosting profits. Increased adoption of key features by 98% on Rebel’s inventory platform via mobile application, predominantly.
Senior Product designer
Rebel Foods - Mumbai, India
2021 - Present
Optimized inventory interfaces using real-time data, reducing waste and boosting profits. Increased adoption of key features by 98% on Rebel’s inventory platform via mobile application, predominantly.
Senior Product designer
Rebel Foods - Mumbai, India
2021 - Present
Optimized inventory interfaces using real-time data, reducing waste and boosting profits. Increased adoption of key features by 98% on Rebel’s inventory platform via mobile application, predominantly.
Human Factors Specialist
Human Factors International, Mumbai - India
2018 - 2020
Conducted research to identify design trends and aligned solutions with business and brand goals. Created high-fidelity designs for clients like Tata Sky, HDFC, and SBI Cards.
Human Factors Specialist
Human Factors International, Mumbai - India
2018 - 2020
Conducted research to identify design trends and aligned solutions with business and brand goals. Created high-fidelity designs for clients like Tata Sky, HDFC, and SBI Cards.
Human Factors Specialist
Human Factors International, Mumbai - India
2018 - 2020
Conducted research to identify design trends and aligned solutions with business and brand goals. Created high-fidelity designs for clients like Tata Sky, HDFC, and SBI Cards.
UX/UI Designer
Lollypop Design Studio - Mumbai, India
2020 - 2021
Worked with cross-functional teams to translate market insights, customer feedback, and usability data into impactful designs for Vi (formerly Vodafone Idea). Created research-backed pitches for potential clients too.
UX/UI Designer
Lollypop Design Studio - Mumbai, India
2020 - 2021
Worked with cross-functional teams to translate market insights, customer feedback, and usability data into impactful designs for Vi (formerly Vodafone Idea). Created research-backed pitches for potential clients too.
UX/UI Designer
Lollypop Design Studio - Mumbai, India
2020 - 2021
Worked with cross-functional teams to translate market insights, customer feedback, and usability data into impactful designs for Vi (formerly Vodafone Idea). Created research-backed pitches for potential clients too.
Interaction Designer
Recruitology U.S - Vancouver, Canada
2017 - 2018
Redesigned the website and onboarding for their Applicant Tracking System. Developed training materials, marketing presentations, and UI assets to support product and sales teams.
Interaction Designer
Recruitology U.S - Vancouver, Canada
2017 - 2018
Redesigned the website and onboarding for their Applicant Tracking System. Developed training materials, marketing presentations, and UI assets to support product and sales teams.
Interaction Designer
Recruitology U.S - Vancouver, Canada
2017 - 2018
Redesigned the website and onboarding for their Applicant Tracking System. Developed training materials, marketing presentations, and UI assets to support product and sales teams.
60M+
App downloads of Vi app, post the brand's relaunch
60M+
App downloads of Vi app, post the brand's relaunch
60M+
App downloads of Vi app, post the brand's relaunch
98%
Adoption rate of Rebel Food's Inventory Management app, within 3 months
98%
Adoption rate of Rebel Food's Inventory Management app, within 3 months
98%
Adoption rate of Rebel Food's Inventory Management app, within 3 months
₹9M+
2025's ~ savings upon Rebel foods SCM tech automation (Overall)
₹9M+
2025's ~ savings upon Rebel foods SCM tech automation (Overall)
₹9M+
2025's ~ savings upon Rebel foods SCM tech automation (Overall)
Creative Alchemist
Workflow Untangler
Empathy Architect
Detail Ninja
Creative Alchemist
Workflow Untangler
Empathy Architect
Detail Ninja
PG Diploma in Interaction Design
Vancouver Film School
2016 - 2017
Studied Interaction Design with a focus on UX/UI, motion design, and storytelling. Built real-world projects, worked with industry mentors, and specialized in creating human-centered digital experiences.
PG Diploma in Interaction Design
Vancouver Film School
2016 - 2017
Studied Interaction Design with a focus on UX/UI, motion design, and storytelling. Built real-world projects, worked with industry mentors, and specialized in creating human-centered digital experiences.
PG Diploma in Interaction Design
Vancouver Film School
2016 - 2017
Studied Interaction Design with a focus on UX/UI, motion design, and storytelling. Built real-world projects, worked with industry mentors, and specialized in creating human-centered digital experiences.
B.A in Graphics, Animation & VFX
Arena Animation, affiliated to MG University
2012 - 2016
Graduated by honing my skills by visual storytelling, graphic designing, motion design, & digital aesthetics.
B.A in Graphics, Animation & VFX
Arena Animation, affiliated to MG University
2012 - 2016
Graduated by honing my skills by visual storytelling, graphic designing, motion design, & digital aesthetics.
B.A in Graphics, Animation & VFX
Arena Animation, affiliated to MG University
2012 - 2016
Graduated by honing my skills by visual storytelling, graphic designing, motion design, & digital aesthetics.
Best Interaction Design
Salazar Awards
April 2018
Turns out, obsessing over pixels pays off! Mustash took home the top prize in Interaction Design, beating 125+ entries across British Columbia.
Best Interaction Design
Salazar Awards
April 2018
Turns out, obsessing over pixels pays off! Mustash took home the top prize in Interaction Design, beating 125+ entries across British Columbia.
Best Interaction Design
Salazar Awards
April 2018
Turns out, obsessing over pixels pays off! Mustash took home the top prize in Interaction Design, beating 125+ entries across British Columbia.
Best Grad Project/Best UX/Best IXD
Vancouver Film School - Digital Design
August 2017
Late nights paid off—Mustash won Best Grad Project of 2016 for its research-driven, intuitive design. Recognized for making complex tasks such as saving money, effortless.
Best Grad Project/Best UX/Best IXD
Vancouver Film School - Digital Design
August 2017
Late nights paid off—Mustash won Best Grad Project of 2016 for its research-driven, intuitive design. Recognized for making complex tasks such as saving money, effortless.
Best Grad Project/Best UX/Best IXD
Vancouver Film School - Digital Design
August 2017
Late nights paid off—Mustash won Best Grad Project of 2016 for its research-driven, intuitive design. Recognized for making complex tasks such as saving money, effortless.
Raji was an all star in the UX team for her end to end + super detailed wireframes in XD for a super complex consumer journey. A website that lets you book buses, trains, flights, movies, and shop - her journeys ensured a consistent core experience, but flavored with delighters through the way. Her prowess with XD, her attention to detail, and her attitude of getting things done - all of these made her an amazing team member.
Girish Rao - Head of CX at Kelp
My first impression of Raji was of a smart, hardworking, and fun-loving designer who takes responsibility head-on and consistently exceeds expectations. After collaborating on two projects—a large consulting engagement and an internal communication initiative—I can confidently say she brings not just skill but also a deep passion for her work. Always radiating positivity, Raji's dedication makes her an invaluable asset to any team.
Nasheed - CX Director at Baker Hughes
We had the pleasure of having Raji as a member of our team at AfterCollege/Recruitology for 10 months. There was no challenge too big for Raji. Her resourcefulness in tackling projects outside of her comfort zone and eagerness to learn was inspiring. This proved one of her strongest assets, along with being a complete joy to work with. I would be more than happy to collaborate with Raji on future projects.
Gerard - Head of Design at Fonda, SF
Raji was one of my most engaged students for Information Architecture, level I & II. During that time I found Raji to be a very diligent student. Her work was of such a high calibre that I use her deliverables as examples for future classes. Raji clearly understands the digital medium, and is a very skilled designer. Raji would be an asset to any agency or product team.
Krispian - UX Researcher, Microsoft US
Raji is a rare talent many will soon wish they had invested in earlier. I had the pleasure of working with her on a major Interactive + Motion design project at VFS Digital Design, and her output was impressive. She’s collaborative, a joy to work with, and always improving. Humble yet exceptional—Raji is one you don’t want to miss.
James - Creative PM at StackAdapt
Raji was an all star in the UX team for her end to end + super detailed wireframes in XD for a super complex consumer journey. A website that lets you book buses, trains, flights, movies, and shop - her journeys ensured a consistent core experience, but flavored with delighters through the way. Her prowess with XD, her attention to detail, and her attitude of getting things done - all of these made her an amazing team member.
Girish Rao - Head of CX at Kelp
My first impression of Raji was of a smart, hardworking, and fun-loving designer who takes responsibility head-on and consistently exceeds expectations. After collaborating on two projects—a large consulting engagement and an internal communication initiative—I can confidently say she brings not just skill but also a deep passion for her work. Always radiating positivity, Raji's dedication makes her an invaluable asset to any team.
Nasheed - CX Director at Baker Hughes
We had the pleasure of having Raji as a member of our team at AfterCollege/Recruitology for 10 months. There was no challenge too big for Raji. Her resourcefulness in tackling projects outside of her comfort zone and eagerness to learn was inspiring. This proved one of her strongest assets, along with being a complete joy to work with. I would be more than happy to collaborate with Raji on future projects.
Gerard - Head of Design at Fonda, SF
Raji was one of my most engaged students for Information Architecture, level I & II. During that time I found Raji to be a very diligent student. Her work was of such a high calibre that I use her deliverables as examples for future classes. Raji clearly understands the digital medium, and is a very skilled designer. Raji would be an asset to any agency or product team.
Krispian - UX Researcher, Microsoft US
Raji is a rare talent many will soon wish they had invested in earlier. I had the pleasure of working with her on a major Interactive + Motion design project at VFS Digital Design, and her output was impressive. She’s collaborative, a joy to work with, and always improving. Humble yet exceptional—Raji is one you don’t want to miss.
James - Creative PM at StackAdapt
Raji was an all star in the UX team for her end to end + super detailed wireframes in XD for a super complex consumer journey. A website that lets you book buses, trains, flights, movies, and shop - her journeys ensured a consistent core experience, but flavored with delighters through the way. Her prowess with XD, her attention to detail, and her attitude of getting things done - all of these made her an amazing team member.
Girish Rao - Head of CX at Kelp
My first impression of Raji was of a smart, hardworking, and fun-loving designer who takes responsibility head-on and consistently exceeds expectations. After collaborating on two projects—a large consulting engagement and an internal communication initiative—I can confidently say she brings not just skill but also a deep passion for her work. Always radiating positivity, Raji's dedication makes her an invaluable asset to any team.
Nasheed - CX Director at Baker Hughes
We had the pleasure of having Raji as a member of our team at AfterCollege/Recruitology for 10 months. There was no challenge too big for Raji. Her resourcefulness in tackling projects outside of her comfort zone and eagerness to learn was inspiring. This proved one of her strongest assets, along with being a complete joy to work with. I would be more than happy to collaborate with Raji on future projects.
Gerard - Head of Design at Fonda, SF
Raji was one of my most engaged students for Information Architecture, level I & II. During that time I found Raji to be a very diligent student. Her work was of such a high calibre that I use her deliverables as examples for future classes. Raji clearly understands the digital medium, and is a very skilled designer. Raji would be an asset to any agency or product team.
Krispian - UX Researcher, Microsoft US
Raji is a rare talent many will soon wish they had invested in earlier. I had the pleasure of working with her on a major Interactive + Motion design project at VFS Digital Design, and her output was impressive. She’s collaborative, a joy to work with, and always improving. Humble yet exceptional—Raji is one you don’t want to miss.
James - Creative PM at StackAdapt
#tbt the rebels at RAD
#tbt Industry showcase
#tbt Lollypop celeberations
#tbt Salazaar awards
#tbt Graduation
#tbt the rebels at RAD
#tbt Industry showcase
#tbt Lollypop celeberations
#tbt Salazaar awards
#tbt Graduation
Let’s build something awesome…
…because even the best ideas need a partner in design crime!
Inbox open—let’s turn ideas into something great!
Inbox open—let’s turn ideas into something great!