I'm Rajeshwari (Raji),
designing human-friendly
experiences for 7+ years now.
From cloud kitchens to banking and telecom—designing concepts that drive real growth. Currently at Rebel Foods, previously at Lollypop Design Studio & HFI.
From cloud kitchens to banking and telecom—designing concepts that drive real growth. Currently at Rebel Foods, previously at Lollypop Design Studio & HFI.
From cloud kitchens to banking and telecom—designing concepts that drive real growth. Currently at Rebel Foods, previously at Lollypop Design Studio & HFI.
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Creative Alchemist
Workflow Untangler
Empathy Architect
Detail Ninja
Creative Alchemist
Workflow Untangler
Empathy Architect
Detail Ninja
Pixels & Problems I’ve Solved
Pixels & Problems
I’ve Solved
My Design Journey,
Assembled by Curiosity!
My Learning Era
Vancouver Film School
Motion & Interaction Design
2016 - 2017
Arena Animation
B.A in Graphics, Animation & VFX
2012 - 2016
Vancouver Film School
Motion & Interaction Design
2016 - 2017
Arena Animation
B.A in Graphics, Animation & VFX
2012 - 2016
Vancouver Film School
Motion & Interaction Design
2016 - 2017
Arena Animation
B.A in Graphics, Animation & VFX
2012 - 2016
Vancouver Film School
Motion & Interaction Design
2016 - 2017
Arena Animation
B.A in Graphics, Animation & VFX
2012 - 2016
Proof that good design pays off
Best Interaction Design
Salazar Awards
April 2018
Turns out, obsessing over pixels pays off! Mustash took home the top prize in Interaction Design, beating 125+ entries across British Columbia.
Best Grad Project/Best UX/Best IXD
Vancouver Film School - Digital Design
August 2017
Late nights paid off—Mustash won Best Grad Project of 2016 for its research-driven, intuitive design. Recognized for making complex tasks such as saving money, effortless.
Arena Animation
B.A in Graphics & Animation
2012 - 2016
Best Interaction Design
Salazar Awards
April 2018
Turns out, obsessing over pixels pays off! Mustash took home the top prize in Interaction Design, beating 125+ entries across British Columbia.
Best Grad Project/Best UX/Best IXD
Vancouver Film School - Digital Design
August 2017
Late nights paid off—Mustash won Best Grad Project of 2016 for its research-driven, intuitive design. Recognized for making complex tasks such as saving money, effortless.
Arena Animation
B.A in Graphics & Animation
2012 - 2016
Best Interaction Design
Salazar Awards
April 2018
Turns out, obsessing over pixels pays off! Mustash took home the top prize in Interaction Design, beating 125+ entries across British Columbia.
Best Grad Project/Best UX/Best IXD
Vancouver Film School - Digital Design
August 2017
Late nights paid off—Mustash won Best Grad Project of 2016 for its research-driven, intuitive design. Recognized for making complex tasks such as saving money, effortless.
Arena Animation
B.A in Graphics & Animation
2012 - 2016
Best Interaction Design
Salazar Awards
April 2018
Turns out, obsessing over pixels pays off! Mustash took home the top prize in Interaction Design, beating 125+ entries across British Columbia.
Best Grad Project/Best UX/Best IXD
Vancouver Film School - Digital Design
August 2017
Late nights paid off—Mustash won Best Grad Project of 2016 for its research-driven, intuitive design. Recognized for making complex tasks such as saving money, effortless.
Arena Animation
B.A in Graphics & Animation
2012 - 2016
The Path So Far
Senior Product designer
Rebel Foods - Mumbai, India
2021 - Present
Optimized inventory interfaces using real-time data, reducing waste and boosting profits. Increased adoption of key features by 98% on Rebel’s inventory platform via mobile application, predominantly.
Performance Increased & Savings
₹9M+
2024-2025's ~ savings upon Rebel foods SCM tech automation (Overall)
Senior Product designer
Rebel Foods - Mumbai, India
2021 - Present
Optimized inventory interfaces using real-time data, reducing waste and boosting profits. Increased adoption of key features by 98% on Rebel’s inventory platform via mobile application, predominantly.
Performance Increased & Savings
₹9M+
2024-2025's ~ savings upon Rebel foods SCM tech automation (Overall)
Senior Product designer
Rebel Foods - Mumbai, India
2021 - Present
Optimized inventory interfaces using real-time data, reducing waste and boosting profits. Increased adoption of key features by 98% on Rebel’s inventory platform via mobile application, predominantly.
Performance Increased & Savings
₹9M+
2024-2025's ~ savings upon Rebel foods SCM tech automation (Overall)
Senior Product designer
Rebel Foods - Mumbai, India
2021 - Present
Optimized inventory interfaces using real-time data, reducing waste and boosting profits. Increased adoption of key features by 98% on Rebel’s inventory platform via mobile application, predominantly.
Performance Increased & Savings
₹9M+
2024-2025's ~ savings upon Rebel foods SCM tech automation (Overall)
Senior Product designer
Lollypop Design Studio - Mumbai, India
2020 - 2021
Worked with cross-functional teams to translate market insights, customer feedback, and usability data into impactful designs for Vi (formerly Vodafone Idea). Created research-backed pitches for potential clients too.
User retention & engagement
60M+
App downloads of Vi app, post the brand's relaunch
Senior Product designer
Lollypop Design Studio - Mumbai, India
2020 - 2021
Worked with cross-functional teams to translate market insights, customer feedback, and usability data into impactful designs for Vi (formerly Vodafone Idea). Created research-backed pitches for potential clients too.
User retention & engagement
60M+
App downloads of Vi app, post the brand's relaunch
Senior Product designer
Lollypop Design Studio - Mumbai, India
2020 - 2021
Worked with cross-functional teams to translate market insights, customer feedback, and usability data into impactful designs for Vi (formerly Vodafone Idea). Created research-backed pitches for potential clients too.
User retention & engagement
60M+
App downloads of Vi app, post the brand's relaunch
Senior Product designer
Lollypop Design Studio - Mumbai, India
2020 - 2021
Worked with cross-functional teams to translate market insights, customer feedback, and usability data into impactful designs for Vi (formerly Vodafone Idea). Created research-backed pitches for potential clients too.
User retention & engagement
60M+
App downloads of Vi app, post the brand's relaunch
Human Factors Specialist
Human Factors International (HFI), Mumbai - India
2018 - 2020
Assisted to conduct research to identify design trends and aligned solutions with business and brand goals. Created high-fidelity designs for clients like Tata Sky, HDFC, and SBI Cards.
Human Factors Specialist
Human Factors International (HFI), Mumbai - India
2018 - 2020
Assisted to conduct research to identify design trends and aligned solutions with business and brand goals. Created high-fidelity designs for clients like Tata Sky, HDFC, and SBI Cards.
Human Factors Specialist
Human Factors International (HFI), Mumbai - India
2018 - 2020
Assisted to conduct research to identify design trends and aligned solutions with business and brand goals. Created high-fidelity designs for clients like Tata Sky, HDFC, and SBI Cards.
Human Factors Specialist
Human Factors International (HFI), Mumbai - India
2018 - 2020
Assisted to conduct research to identify design trends and aligned solutions with business and brand goals. Created high-fidelity designs for clients like Tata Sky, HDFC, and SBI Cards.
Interaction Designer
Recruitology U.S - Vancouver, Canada
2017 - 2018
Redesigned the website and onboarding for their Applicant Tracking System. Developed training materials, marketing presentations, and UI assets to support product and sales teams.
Interaction Designer
Recruitology U.S - Vancouver, Canada
2017 - 2018
Redesigned the website and onboarding for their Applicant Tracking System. Developed training materials, marketing presentations, and UI assets to support product and sales teams.
Interaction Designer
Recruitology U.S - Vancouver, Canada
2017 - 2018
Redesigned the website and onboarding for their Applicant Tracking System. Developed training materials, marketing presentations, and UI assets to support product and sales teams.
Interaction Designer
Recruitology U.S - Vancouver, Canada
2017 - 2018
Redesigned the website and onboarding for their Applicant Tracking System. Developed training materials, marketing presentations, and UI assets to support product and sales teams.
Kind words & mild exaggerations!
Raji was an all star in the UX team for her end to end + super detailed wireframes in XD for a super complex consumer journey. A website that lets you book buses, trains, flights, movies, and shop - her journeys ensured a consistent core experience, but flavored with delighters through the way. Her prowess with XD, her attention to detail, and her attitude of getting things done - all of these made her an amazing team member.
Girish Rao
Head of CX at Kelp
Raji was an all star in the UX team for her end to end + super detailed wireframes in XD for a super complex consumer journey. A website that lets you book buses, trains, flights, movies, and shop - her journeys ensured a consistent core experience, but flavored with delighters through the way. Her prowess with XD, her attention to detail, and her attitude of getting things done - all of these made her an amazing team member.
Girish Rao
Head of CX at Kelp
Raji was an all star in the UX team for her end to end + super detailed wireframes in XD for a super complex consumer journey. A website that lets you book buses, trains, flights, movies, and shop - her journeys ensured a consistent core experience, but flavored with delighters through the way. Her prowess with XD, her attention to detail, and her attitude of getting things done - all of these made her an amazing team member.
Girish Rao
Head of CX at Kelp
Raji was an all star in the UX team for her end to end + super detailed wireframes in XD for a super complex consumer journey. A website that lets you book buses, trains, flights, movies, and shop - her journeys ensured a consistent core experience, but flavored with delighters through the way. Her prowess with XD, her attention to detail, and her attitude of getting things done - all of these made her an amazing team member.
Girish Rao
Head of CX at Kelp
We had the pleasure of having Raji as a member of our team at AfterCollege/Recruitology for 10 months. There was no challenge too big for Raji. Her resourcefulness in tackling projects outside of her comfort zone and eagerness to learn was inspiring. This proved one of her strongest assets, along with being a complete joy to work with. I would be more than happy to collaborate with Raji on future projects.
Gerard Barcelon
Head of Design at Fonda, SF
We had the pleasure of having Raji as a member of our team at AfterCollege/Recruitology for 10 months. There was no challenge too big for Raji. Her resourcefulness in tackling projects outside of her comfort zone and eagerness to learn was inspiring. This proved one of her strongest assets, along with being a complete joy to work with. I would be more than happy to collaborate with Raji on future projects.
Gerard Barcelon
Head of Design at Fonda, SF
We had the pleasure of having Raji as a member of our team at AfterCollege/Recruitology for 10 months. There was no challenge too big for Raji. Her resourcefulness in tackling projects outside of her comfort zone and eagerness to learn was inspiring. This proved one of her strongest assets, along with being a complete joy to work with. I would be more than happy to collaborate with Raji on future projects.
Gerard Barcelon
Head of Design at Fonda, SF
We had the pleasure of having Raji as a member of our team at AfterCollege/Recruitology for 10 months. There was no challenge too big for Raji. Her resourcefulness in tackling projects outside of her comfort zone and eagerness to learn was inspiring. This proved one of her strongest assets, along with being a complete joy to work with. I would be more than happy to collaborate with Raji on future projects.
Gerard Barcelon
Head of Design at Fonda, SF
My first impression of Raji was of a smart, hardworking, and fun-loving designer who takes responsibility head-on and consistently exceeds expectations. After collaborating on two projects—a large consulting engagement and an internal communication initiative—I can confidently say she brings not just skill but also a deep passion for her work. Always radiating positivity, Raji's dedication makes her an invaluable asset to any team.
Nasheed Kulay
CX Director at Baker Hughes
My first impression of Raji was of a smart, hardworking, and fun-loving designer who takes responsibility head-on and consistently exceeds expectations. After collaborating on two projects—a large consulting engagement and an internal communication initiative—I can confidently say she brings not just skill but also a deep passion for her work. Always radiating positivity, Raji's dedication makes her an invaluable asset to any team.
Nasheed Kulay
CX Director at Baker Hughes
My first impression of Raji was of a smart, hardworking, and fun-loving designer who takes responsibility head-on and consistently exceeds expectations. After collaborating on two projects—a large consulting engagement and an internal communication initiative—I can confidently say she brings not just skill but also a deep passion for her work. Always radiating positivity, Raji's dedication makes her an invaluable asset to any team.
Nasheed Kulay
CX Director at Baker Hughes
My first impression of Raji was of a smart, hardworking, and fun-loving designer who takes responsibility head-on and consistently exceeds expectations. After collaborating on two projects—a large consulting engagement and an internal communication initiative—I can confidently say she brings not just skill but also a deep passion for her work. Always radiating positivity, Raji's dedication makes her an invaluable asset to any team.
Nasheed Kulay
CX Director at Baker Hughes
Raji was one of my most engaged students for Information Architecture, level I & II. During that time I found Raji to be a very diligent student. Her work was of such a high calibre that I use her deliverables as examples for future classes. Raji clearly understands the digital medium, and is a very skilled designer. Raji would be an asset to any agency or product team.
Krispian Emert
UX Researcher, Microsoft US
Raji was one of my most engaged students for Information Architecture, level I & II. During that time I found Raji to be a very diligent student. Her work was of such a high calibre that I use her deliverables as examples for future classes. Raji clearly understands the digital medium, and is a very skilled designer. Raji would be an asset to any agency or product team.
Krispian Emert
UX Researcher, Microsoft US
Raji was one of my most engaged students for Information Architecture, level I & II. During that time I found Raji to be a very diligent student. Her work was of such a high calibre that I use her deliverables as examples for future classes. Raji clearly understands the digital medium, and is a very skilled designer. Raji would be an asset to any agency or product team.
Krispian Emert
UX Researcher, Microsoft US
Raji was one of my most engaged students for Information Architecture, level I & II. During that time I found Raji to be a very diligent student. Her work was of such a high calibre that I use her deliverables as examples for future classes. Raji clearly understands the digital medium, and is a very skilled designer. Raji would be an asset to any agency or product team.
Krispian Emert
UX Researcher, Microsoft US
Raji is a rare talent many will soon wish they had invested in earlier. I had the pleasure of working with her on a major Interactive + Motion design project at VFS Digital Design, and her output was impressive. She’s collaborative, a joy to work with, and always improving. Humble yet exceptional—Raji is one you don’t want to miss.
James Targett
Creative PM at StackAdapt
Raji is a rare talent many will soon wish they had invested in earlier. I had the pleasure of working with her on a major Interactive + Motion design project at VFS Digital Design, and her output was impressive. She’s collaborative, a joy to work with, and always improving. Humble yet exceptional—Raji is one you don’t want to miss.
James Targett
Creative PM at StackAdapt
Raji is a rare talent many will soon wish they had invested in earlier. I had the pleasure of working with her on a major Interactive + Motion design project at VFS Digital Design, and her output was impressive. She’s collaborative, a joy to work with, and always improving. Humble yet exceptional—Raji is one you don’t want to miss.
James Targett
Creative PM at StackAdapt
Raji is a rare talent many will soon wish they had invested in earlier. I had the pleasure of working with her on a major Interactive + Motion design project at VFS Digital Design, and her output was impressive. She’s collaborative, a joy to work with, and always improving. Humble yet exceptional—Raji is one you don’t want to miss.
James Targett
Creative PM at StackAdapt
